$99.00 USD

Seller Negotiation Course

After extensive development, we’ve created a practical certification course to help real estate professionals master seller negotiations from listing presentation to closing. This course serves as a foundation for building stronger client relationships, winning more listings, and maximizing results for sellers.

  • Building Trust and Seller Relationships

  • Pricing Strategy and Seller Psychology

  • Commission Conversations and Objection Handling

  • Mid-Listing Negotiations and Price Adjustments

  • Offer Management, Repairs, and Closing Negotiations


Offered by AgentCertification.org

Any Questions? Please contact us at support@agentcertifications.org


With over 30 years of experience, Rich is a recognized industry leader and has consulted for 38 of the top 50 brokerages, as named by RealTrends.

His notable accomplishments include creating the Certified Real Estate Negotiator (CREN) designation and certifying over 25,000 agents, serving as Executive Vice President and Chief Revenue Officer for three of the largest brokerage firms in the country, and has owned two successful start-up brokerages.