Course: 1 6 Modules

Built for buyer’s agents who want to negotiate stronger offers and win homes in competitive markets — guiding buyers through the toughest moments of the purchase.

• Buyer psychology — security, status, attachment & FOMO that drive decisions
• Property analysis & positioning — comparables and trends for winning offers
• Framing strong offers — price, financing, terms & contingencies in any market
• Inspections & contingencies — repairs and appraisal gaps into win-wins
• Closing & long-term satisfaction — close the deal and earn referrals 

Course:  2 6 Modules

Built for listing agents who want to win, price, and close more listings — by negotiating not just with buyers, but with their own sellers.

• Pricing conversations — CMA, framing, value ranges & anchoring
• Handling objections — commission, timing, “won’t take less,” low offers
• Mid-listing adjustments — introduce price reductions without losing trust
• Final-stage negotiation — offers, repairs, appraisal gaps & closing
• Ethics & professionalism — advocate hard while keeping your integrity
   

Offered by AgentCertification.org

Any Questions? Please contact us at support@agentcertifications.org

With over 30 years of experience, Rich is a recognized industry leader and has consulted for 38 of the top 50 brokerages, as named by RealTrends.

His notable accomplishments include creating the Certified Real Estate Negotiator (CREN) designation and certifying over 25,000 agents, serving as Executive Vice President and Chief Revenue Officer for three of the largest brokerage firms in the country, and has owned two successful start-up brokerages.