3 Designations + Introduction to Ai

4 Products YOU CANNOT MISS

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Become a Trusted Seniors Specialist Agent

The Leading Negotiation Course for Agents

Certified

Seniors Professional

LENGTH: 2.5 hours

  • Understand the unique real estate needs and challenges faced by seniors
  • Learn effective communication strategies to connect with senior clients
  • Gain knowledge of financial and legal aspects relevant to senior real estate transactions
  • Develop skills to provide compassionate and comprehensive support throughout the buying or selling process

Professional Real

Estate Negotiator

LENGTH: 2.5 hours

  • Pre-Negotiation Preparation
  • Core Negotiation Strategies and Tactics
  • Overcoming Challenges and Deadlocks
  • Negotiation Phases

Become a Trusted Luxury Home Agent

The Leading Negotiation Course for Agents

Certified Luxury

Home Agent

LENGTH: 3+ hours

  • Understanding the Luxury Real Estate Market
  • Building Client Relationships
  • Effective Marketing Strategies
  • Managing Offers and Negotiations

Professional Real

Estate Negotiator

LENGTH: 2.5 hours

  • Pre-Negotiation Preparation
  • Core Negotiation Strategies and Tactics
  • Overcoming Challenges and Deadlocks
  • Negotiation Phases

Close More Sellers with this Detailed Listing Presentation

This course will teach you to leverage and learn AI to Enhance your Brand

Certified
Listing Agent

LENGTH: 2.5 hours

  • Develop the ability to articulate your value and services clearly, fostering trust with potential sellers.
  • Download & utilize an informative presentation that showcases your expertise in the market.
  • Learn to address seller concerns & objections with confidence, turning hesitations into commitments.

Introduction

to Ai

LENGTH: 1.5 hours

  • Simple and Easy video training
  • Step by Step instruction
  • AI can transform your prospecting

Close More Sellers with this Detailed Listing Presentation

This course will teach you to leverage and learn AI to Enhance your Brand

Certified Expert
Listing Agent

LENGTH: 2.5 hours

  • Develop Confident Communication Skills
  • Establish an Effective Listing Presentation
  • Learn How to Overcome Objections

Introduction

to Ai

LENGTH: 1.5 hours

  • Simple and Easy video training
  • Step by Step instruction
  • AI can transform your prospecting

RICH CASTO

With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.

Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.

A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.

Over 75,000 Agents have taken our courses.

Trusted by agents from:

Coldwell Banker

Berkshire Hathaway

RE/MAX

Realty Executives

Century 21

EXP

Better Homes & Gardens

Compass

The Agency

Corcoran

Sotheby's

Windermere

Edina

Reece & Nichols

John R. Wood

AND SO MANY MORE!

"Loved the info"

“Loved the information and presentation. I have something solid to work with when negotiating."
-Lynn G.

"Very enriching"

“Very enriching training to expand my thinking. Really much appreciated, Thank you!”
- Antonio A.

"Well worth the value"

“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes."
-Richard A.

"Top notch points"

“Got some top notch points on how and when to discuss critical issues with your potential client!”
-Edwin C.