4 Certifications + Sales Contract Masterclass

5 Products YOU CANNOT MISS

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Become a Trusted Luxury Home Agent

The #1 Selling Negotiation Course for Agents in the Country

Certified Luxury

Home Agent

LENGTH: 3+ hours

  • Understanding the Luxury Real Estate Market
  • Building Client Relationships
  • Effective Marketing Strategies
  • Managing Offers and Negotiations

Certified Real

Estate Negotiator

LENGTH: 2.5 hours

  • Step-by-step system to negotiate the highest price for your seller
  • Step-by-step system to negotiate the lowest price for your buyer
  • How to educate buyers that “low ball” offers hurt their negotiation
  • How to negotiate based on factors other than list price

Become a Trusted Luxury Home Agent

The #1 Selling Negotiation Course for Agents in the Country

Certified Luxury

Home Agent

LENGTH: 3+ hours

  • Understanding the Luxury Real Estate Market
  • Building Client Relationships
  • Effective Marketing Strategies
  • Managing Offers and Negotiations

Certified Real

Estate Negotiator

LENGTH: 2.5 hours

  • Step-by-step system to negotiate the highest price for your seller
  • Step-by-step system to negotiate the lowest price for your buyer
  • How to educate buyers that “low ball” offers hurt their negotiation
  • How to negotiate based on factors other than list price

Close More Sellers with this Detailed Listing Presentation

The Course that will allow you to elevate your brand and marketing

Certified Expert
Listing Agent

LENGTH: 2.5 hours

  • Develop Confident Communication Skills
  • Establish an Effective Listing Presentation
  • Learn How to Overcome Objections

Certified Real

Estate Marketer

LENGTH: 2.5 hours

  • Cultivate Strategic Marketing Proficiency
  • Establish a Deeper Knowledge in Consumer Motivation and Decision Making
  • Learn How to Create Compelling Marketing and Social Media
  • Content that Gets Engagement

Close More Sellers with this Detailed Listing Presentation

The Course that will allow you to elevate your brand and marketing

Certified Expert
Listing Agent

LENGTH: 2.5 hours

  • Develop Confident Communication Skills
  • Establish an Effective Listing Presentation
  • Learn How to Overcome Objections

Certified Real

Estate Marketer

LENGTH: 2.5 hours

  • Cultivate Strategic Marketing Proficiency
  • Establish a Deeper Knowledge in Consumer Motivation and Decision Making
  • Learn How to Create Compelling Marketing and Social Media
  • Content that Gets Engagement

Become proficient in Sales Contract Strategies

Sales Contract Strategies

LENGTH: 2.5 hours

  • Understand the critical clauses in any residential contract
  • Negotiate with confidence using advanced techniques
  • Reduce risk and protect your clients like a true expert
  • Build long-term trust and repeat business with smarter client education

RICH CASTO

With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.

Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.

A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.

Over 75,000 Agents have taken our courses.

Trusted by agents from:

Coldwell Banker

Berkshire Hathaway

RE/MAX

Realty Executives

Century 21

EXP

Better Homes & Gardens

Compass

The Agency

Corcoran

Sotheby's

Windermere

Edina

Reece & Nichols

John R. Wood

AND SO MANY MORE!

"Loved the info"

“Loved the information and presentation. I have something solid to work with when negotiating."
-Lynn G.

"Very enriching"

“Very enriching training to expand my thinking. Really much appreciated, Thank you!”
- Antonio A.

"Well worth the value"

“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes."
-Richard A.

"Top notch points"

“Got some top notch points on how and when to discuss critical issues with your potential client!”
-Edwin C.