90,000+
Agents trained
38
$79
Five certifications, one bundle
Each is a complete, multi-module certification you can finish at your own pace — and earn a certificate and badge to show for it.
Professional Real Estate Negotiator
Master the communication skills needed to win sellers’ trust and secure more listing appointments. Learn to deliver compelling presentations, handle seller objections confidently, establish credibility before contracts are signed, and turn stronger client conversations into more signed listings.
What you’ll learn
- Confident communication — speaking with the authority sellers trust
- Listing presentation — building a presentation that wins the appointment
- Objection handling — turning seller pushback into agreement
- Trust building — establishing credibility before the contract is signed
- Business growth — turning strong presentations into more signed listings
Sales Contract Strategies
Master the key clauses of residential contracts and negotiate with confidence using advanced techniques. Learn to reduce risk, protect your clients, provide smarter guidance throughout the transaction, and build stronger relationships that create lasting trust, repeat business, and long-term professional success.
What you’ll learn
- Understand the critical clauses in any residential contract
- Negotiate with confidence using advanced techniques
- Reduce risk and protect your clients like a true expert
- Build long-term trust and repeat business with smarter client education
Agent AI Certification
Learn how AI can transform real estate lead generation by attracting and engaging potential buyers and sellers. Discover AI-powered tools for creating compelling content, reaching prospects, scheduling appointments, nurturing leads, and building a smarter system that consistently turns prospects into clients.
What you’ll learn
- Understand the basics of AI and its application in real estate lead generation.
- Identify AI tools and strategies for attracting potential buyers and sellers.
- Learn how to create compelling content using AI to engage leads.
- Develop effective AI-driven outreach methods for appointment scheduling.
- Implement strategies for nurturing leads and converting them into clients.
Certified Seniors Professional
Learn how to confidently serve senior clients by understanding their unique real estate needs and challenges. Develop effective communication skills, understand key financial and legal considerations, provide compassionate guidance, and support clients throughout every stage of the buying or selling process.
What you’ll learn
- Understand the unique real estate needs and challenges faced by senior citizens
- Learn effective communication strategies to connect with senior clients
- Gain knowledge of financial and legal aspects relevant to senior real estate transactions
- Develop skills to provide compassionate and comprehensive support throughout the buying or selling process
Certified Real Estate Marketer
Learn how to create marketing that captures attention and generates more real estate leads. Master a proven four-part formula, write compelling messages for online and offline campaigns, create engaging open house copy, explore expert examples, and use ChatGPT to develop creative marketing content.
What you’ll learn
- A 4-part formula to integrate into your marketing that will capture attention
- How to create compelling marketing messages for marketing offline and online
- Drive more traffic to your open house with creative copy
- Real-life samples of expert marketing that you can duplicate
- How to use ChatGPT to generate creative copy
What’s included
38 in-depth modules
Practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Five certificates & badges
Earn a credential for each course to showcase to clients — with no annual fees.
Meet Your Instructors
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get all 5 certifications for $79
PREN,SCS,AI,CSP,CREM
Five Complete Programs That Prepare You To List, Market, And Sell Resale Homes, Luxury Properties, And New Construction With Equal Confidence.