90,000+
Agents trained
6
$49
Five certifications, one bundle
Each is a complete, multi-module certification you can finish at your own pace — and earn a certificate and badge to show for it.
Certified Multicultural Agent
Learn how to work effectively with today’s increasingly diverse real estate market and multicultural clients. Understand how cultural beliefs influence transactions, avoid common communication mistakes, create effective marketing for international clients, and recognize buying signals beyond traditional body language.
What you’ll learn
- Understand the changing demographics of America and the growth of multicultural communities.
- Learn how to work effectively with Hispanic, Asian, African American, Middle Eastern, and other diverse clients.
- Recognize common cultural mistakes that can unintentionally offend multicultural clients.
- Understand how cultural beliefs influence real estate transactions and client decisions.
- Learn effective marketing strategies for international clients and how to identify buying signals beyond traditional body language.
Certified Mobile Real Estate Photographer
Learn how to capture professional real estate photos using your phone. Master camera settings, composition, lighting, interior and exterior photography, photo editing, and techniques for handling challenging lighting conditions to create standout property images.
What you’ll learn
- Optimize phone camera settings for real estate photography.
- Master composition and lighting techniques.
- Photograph interiors including living rooms, bedrooms, kitchens, dining areas, and bathrooms.
- Capture high-quality exterior property images.
- Learn photo editing and how to manage different lighting conditions, including harsh light.
Certified Listing Marketing Expert
Learn how to enhance and present properties for maximum market appeal. Master professional staging, develop comprehensive marketing strategies, and apply effective techniques to make properties stand out in a competitive real estate market.
What you’ll learn
- Assess properties and identify opportunities for enhancement.
- Master professional staging and property presentation.
- Create visually appealing property displays that attract buyers.
- Develop comprehensive marketing strategies across multiple channels.
- Position properties effectively to stand out in a competitive market.
Certified Sales Interrogator
Master the communication skills needed to uncover client needs and keep conversations moving. Learn to craft powerful questions, develop effective scripts for different situations, and communicate confidently with buyers, sellers, and team members throughout the sales process.
What you’ll learn
- Understand the unique real estate needs and challenges faced by senior citizens
- Learn effective communication strategies to connect with senior clients
- Gain knowledge of financial and legal aspects relevant to senior real estate transactions
- Develop skills to provide compassionate and comprehensive support throughout the buying or selling process
Certified Real Estate Marketer
Learn how to create marketing that captures attention and generates more real estate leads. Master a proven four-part formula, write compelling messages for online and offline campaigns, create engaging open house copy, explore expert examples, and use ChatGPT to develop creative marketing content.
What you’ll learn
- A 4-part formula to integrate into your marketing that will capture attention
- How to create compelling marketing messages for marketing offline and online
- Drive more traffic to your open house with creative copy
- Real-life samples of expert marketing that you can duplicate
- How to use ChatGPT to generate creative copy
What’s included
6 in-depth modules
Practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Five certificates & badges
Earn a credential for each course to showcase to clients — with no annual fees.
Meet Your Instructors
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Michael Soon Lee
over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded
Gina Piper
Gina Piper has earned a strong reputation as a top Real Estate Agent in Pleasanton, California. Grateful and honored to be voted Pleasanton's best Real Estate Agent since 2011, Gina brings 27 years of real estate experience to her clients. Working with home buyers and sellers in the Tri-Valley area, she's known for her deep market knowledge, and her experienced, talented team. Her accomplishments include distinction as the '#1 Producer' in Pleasanton's Better Homes and Gardens Real Estate office for over 10 years prior to launching Elation Real Estate, fulfilling her dream of owning a boutique real estate company in downtown Pleasanton as well as downtown Danville.
Gina, the ultimate agent trainer! With over 20 years of experience, Gina has been transforming new and seasoned agents alike into real estate superstars. Her dynamic classes and workshops have propelled agents to new heights of productivity, all while maintaining a healthy work-life balance. But where Gina truly shines is in the art of securing and marketing listings. She has trained thousands of agents, equipping them with the skills they need to conquer the market and win more listings.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get all 5 certifications for $49
CREM,CMREP,CMA,CLME,CSI
Five Complete Programs That Give You Unmatched Mastery Over High-Stakes Negotiation, Ironclad Contracts, AI Automation, Specialized Senior Transitions, and Modern Marketing.