90,000+
Agents trained
26
$79
Four certifications, one bundle
Each is a complete, multi-module certification you can finish at your own pace — and earn a certificate and badge to show for it.
Agent AI Certified
Built for agents ready to put AI to work in their business — generating leads, automating outreach, and setting appointments without adding hours to their day. A practical, hands-on path to a modern, scalable real estate business.
What you’ll learn
- AI fundamentals — understanding how AI tools fit into a real estate business
- Lead generation — AI-powered strategies for finding and attracting new prospects
- Content & engagement — creating posts, captions & outreach with AI assistance
- Automated outreach — appointment setting and follow-up that runs itself
- Lead nurturing & conversion — moving prospects from first contact to closed deal
Certified Business Development Agent
Built for agents who want predictable growth — not random luck — through strategic business development and repeatable lead generation systems. Learn how top producers build a steady pipeline of sellers and referrals.
What you’ll learn
- Seller lead generation — systems to generate seller leads like a machine
- Referral systems — Rich's Quick 3 System for steady, repeatable referrals
- Strategic partnerships — using industry partners to subsidize your marketing spend
- Business development mindset — turning relationships into predictable production
- Sustainable growth — building a pipeline that doesn't depend on the next lucky deal
Buyer and Seller Lead Conversions
Built for agents who want more of their leads to actually become clients — using the exact tools, scripts & follow-up systems elite agents rely on. Learn how to turn cold leads into committed buyers and sellers, consistently.
What you’ll learn
- Lead qualification — identifying which leads are actually worth your time
- First-contact scripts — what to say (and not say) to hook a new lead
- Follow-up sequences — staying top of mind until they're ready to act
- Scalable systems — building a lead conversion process that grows with you
- Closing with ease — converting more deals without the high-pressure push
Certified Real Estate Marketer
Built for agents who want to market like a true industry expert — creating content that doesn't just look good, but consistently generates leads. Learn the strategy behind compelling marketing and the consumer psychology that makes it work.
What you’ll learn
- Strategic marketing proficiency — building a marketing approach that actually converts
- Consumer psychology — understanding what drives buyer & seller decision-making
- Content creation — crafting marketing that's compelling, not just pretty
- Social media engagement — content strategies that get seen, shared & remembered
- Lead generation — turning marketing efforts into a consistent flow of leads
What’s included
26 in-depth modules
Practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Four certificates & badges
Earn a credential for each course to showcase to clients — with no annual fees.
Meet Your Instructors
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Terry LeClair
Terry has won numerous awards and accolades throughout his career for his outstanding work in the real estate industry. During his time in real estate sales, Terry was consistently one of the top Realtors in the country, selling over 100 homes per year for 15 years consecutively. Terry has also developed real estate marketing and technology strategies that resulted in numerous awards, including the Top Prudential Office in Canada and the National Bell Business Award for Marketing in 2008.
With a wealth of experience in real estate, training, and coaching, Terry LeClair is a highly respected executive and leader in his field. His extensive knowledge and expertise have made him a sought-after speaker and trainer, and his passion for the industry continues to inspire others. Terry’s highest calling is in coaching and mentoring others, and he finds tremendous joy in helping those seeking his counsel realize successful careers.
Terry is a true Canadian at heart; his love of playing hockey and coaching youth hockey has been a highlight of his life. He’s an avid outdoors enthusiast and enjoys hiking, road cycling, and beach football.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get all 4 certifications for $79
AI, CBDA, CREM, Buyer and Seller Lead Conversion
Four Complete Programs That Turn AI, Lead Generation, Conversion, And Marketing Into One Connected Growth Engine For Your Business.