90,000+
Agents trained
26
$79
Five certifications, one bundle
Each is a complete, multi-module certification you can finish at your own pace — and earn a certificate and badge to show for it.
Certified Luxury Home Agent
Built for agents who want a real shot at the luxury market — where nearly a third of high-net-worth buyers plan to purchase in the next two years. Learn the strategies built specifically for high-end clients, listings, and closings.
What you’ll learn
- Understanding the luxury market — pricing, expectations & high-net-worth buyer behavior
- Client relationships — building trust with high-net-worth buyers & sellers
- Marketing strategies — positioning a luxury listing the way high-end buyers expect
- Offers & negotiations — managing high-stakes offers with confidence
- Closing strategies — bringing luxury deals to a smooth, professional close
Certified Real Estate Negotiator
Built for agents who want to command the negotiation table with confidence—structuring deals that anticipate challenges and guide clients toward favorable outcomes, regardless of market conditions.
What you’ll learn
- Negotiation structure — confidently navigating high-stakes negotiations to protect your client’s interests
- Personality styles — understanding the psychological drivers behind decision-making to better influence outcomes
- Communication approach — adapting your style to build trust faster and facilitate smoother transactions
- Ethical influence — mastering the art of persuasive communication to strengthen your bargaining position
- Conflict resolution — anticipating objections and proactively addressing challenges before they derail a deal
Certified Expert Listing Agent
Built for listing agents who want to communicate and present their value with unwavering confidence — earning the trust of sellers before the ink is dry. A direct path to stronger listing presentations and exponential business growth.
What you’ll learn
- Confident communication — speaking with the authority sellers trust
- Listing presentation — building a presentation that wins the appointment
- Objection handling — turning seller pushback into agreement
- Trust building — establishing credibility before the contract is signed
- Business growth — turning strong presentations into more signed listings
Certified Real Estate Marketer
Built for agents who want to market like a true industry expert — creating content that doesn't just look good, but consistently generates leads. Learn the strategy behind compelling marketing and the consumer psychology that makes it work.
What you’ll learn
- Strategic marketing proficiency — building a marketing approach that actually converts
- Consumer psychology — understanding what drives buyer & seller decision-making
- Content creation — crafting marketing that's compelling, not just pretty
- Social media engagement — content strategies that get seen, shared & remembered
- Lead generation — turning marketing efforts into a consistent flow of leads
Sales Contract Strategies
Built for agents who want to achieve true contract mastery—minimizing risk, navigating complex legal frameworks, and leveraging contract knowledge to gain a competitive edge with clients and peers.
What you’ll learn
- Contract mastery — navigating regional nuances and standard practices across all 50 states with precision
- Risk reduction — identifying potential contract vulnerabilities to shield your clients from legal and financial liability
- Smarter negotiations — using contract clauses and contingencies as strategic tools to secure better deal terms
- Client advocacy — clearly explaining complex contract language to build trust and authority with buyers and sellers
- Competitive edge — demonstrating professional expertise that sets you apart from less-prepared agents in your market
What’s included
26 in-depth modules
Practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Five certificates & badges
Earn a credential for each course to showcase to clients — with no annual fees.
Meet Your Instructors
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Terry LeClair
Terry has won numerous awards and accolades throughout his career for his outstanding work in the real estate industry. During his time in real estate sales, Terry was consistently one of the top Realtors in the country, selling over 100 homes per year for 15 years consecutively. Terry has also developed real estate marketing and technology strategies that resulted in numerous awards, including the Top Prudential Office in Canada and the National Bell Business Award for Marketing in 2008.
With a wealth of experience in real estate, training, and coaching, Terry LeClair is a highly respected executive and leader in his field. His extensive knowledge and expertise have made him a sought-after speaker and trainer, and his passion for the industry continues to inspire others. Terry’s highest calling is in coaching and mentoring others, and he finds tremendous joy in helping those seeking his counsel realize successful careers.
Terry is a true Canadian at heart; his love of playing hockey and coaching youth hockey has been a highlight of his life. He’s an avid outdoors enthusiast and enjoys hiking, road cycling, and beach football.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get all 5 certifications for $79
CLHA, CREN, CELA, CREM and Sales Contract Strategies
Five Complete Programs That Prepare You To List With Confidence, Negotiate Like A Pro, Market Like An Expert, And Protect Every Deal With Airtight Contract Knowledge.