Convincing Sellers to Reduce Their Price

Description

This course helps real estate agents master one of the toughest—and most critical—conversations in the business: asking sellers to reduce their price. In just 45 minutes, you’ll learn how to approach these discussions with confidence, empathy, and authority. Through proven scripts, data-driven strategies, and insights into seller psychology, you’ll discover how to turn resistance into agreement—without damaging trust or losing the listing.

By the end of the course, you’ll know exactly how to use comps, buyer feedback, and framing techniques to help clients see the reality of the market and take action. Whether you’re new to real estate or a seasoned pro, you’ll gain the confidence and communication skills to turn overpriced listings into offers—and conversations that once felt uncomfortable into opportunities to close more deals.

What You'll Learn

• Proven scripts and framing techniques that reduce resistance

• How to use data, comps, and buyer feedback to make your case logically and persuasively

• The psychology behind pricing—and how to speak directly to seller emotions

• Real-world case studies and plug-and-play dialogues you can use right away

• How to lead with empathy and authority, so your clients see you as the expert they can trust