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Convincing Sellers to Reduce Their Price on Selling Their Home
Try the Course and If You Are not Satisfied We will Fully Return Your Payment
This Course Includes
45 minutes of on-demand video
Access on mobile and TV
1 downloadable Workbook
Course Content
Introduction to Convincing Sellers
Understanding Seller Psychology
Market Data & Framing Techniques
Framing the Conversation
Communication Tactics
Real-Life Case Studies
Key Takeaways & Wrap-Up
Description
This course helps real estate agents master one of the toughest—and most critical—conversations in the business: asking sellers to reduce their price. In just 45 minutes, you’ll learn how to approach these discussions with confidence, empathy, and authority. Through proven scripts, data-driven strategies, and insights into seller psychology, you’ll discover how to turn resistance into agreement—without damaging trust or losing the listing.
By the end of the course, you’ll know exactly how to use comps, buyer feedback, and framing techniques to help clients see the reality of the market and take action. Whether you’re new to real estate or a seasoned pro, you’ll gain the confidence and communication skills to turn overpriced listings into offers—and conversations that once felt uncomfortable into opportunities to close more deals.
What You'll Learn
• Proven scripts and framing techniques that reduce resistance
• How to use data, comps, and buyer feedback to make your case logically and persuasively
• The psychology behind pricing—and how to speak directly to seller emotions
• Real-world case studies and plug-and-play dialogues you can use right away
• How to lead with empathy and authority, so your clients see you as the expert they can trust
Over 65,000 Agents have taken our courses.
Trusted by agents from:
Coldwell Banker
Berkshire Hathaway
RE/MAX
Realty Executives
Century 21
EXP
Better Homes & Gardens
Compass
The Agency
Corcoran
Sotheby's
Windermere
Edina
Reece & Nichols
John R. Wood
AND SO MANY MORE!

"Loved the info"
“Loved the information and presentation. I have something solid to work with when negotiating."
-Lynn G.

"Very enriching"
“Very enriching training to expand my thinking. Really much appreciated, Thank you!”
- Antonio A.

"Well worth the value"
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes."
-Richard A.

"Top notch points"
“Got some top notch points on how and when to discuss critical issues with your potential client!”
-Edwin C.