90,000+
Agents trained
21
$149
Three certifications, one bundle
Each is a complete, multi-module certification you can finish at your own pace — and earn a certificate and badge to show for it.
Buyer Negotiation Expert
Built for buyer’s agents who want to negotiate stronger offers and win homes in competitive markets — guiding buyers through the toughest moments of the purchase.
What you’ll learn
- Buyer psychology — security, status, attachment & FOMO that drive decisions
- Property analysis & positioning — comparables and trends for winning offers
- Framing strong offers — price, financing, terms & contingencies in any market
- Inspections & contingencies — repairs and appraisal gaps into win-wins
- Closing & long-term satisfaction — close the deal and earn referrals
Residential 1031 Exchange Specialist
Master 1031 exchanges and become a trusted resource for investors. Identify opportunities, navigate key timelines, and build lasting investor relationships that drive repeat business and referrals.
What you’ll learn
- Master the fundamentals of 1031 exchanges and identify opportunities others may miss.
- Learn to communicate confidently with private and institutional real estate investors.
- Understand the key 45-day and 180-day exchange requirements.
- Use proven scripts, workflows, and case studies to guide clients through exchanges.
- Build long-term investor relationships that can lead to repeat transactions and referrals.
Sales Contract Stretigies
Master the essential elements of residential sales contracts to protect your clients, eliminate deal-breaking risks, and negotiate with total confidence. Learn how to break down complex contract clauses, leverage terms strategically in any market condition, and turn transaction management into a long-term engine for repeat client business and referrals .
What you’ll learn
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Contract Clause Mastery: Understand the critical clauses and fine-print conditions in any residential contract .
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Advanced Negotiation Techniques: Negotiate with confidence using advanced contract strategies across all market conditions .
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Risk Reduction & Client Protection: Reduce transaction risk and protect your clients like a true real estate expert .
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Client Trust & Business Growth: Build long-term trust and repeat business through smarter, proactive client education .
What’s included
21 in-depth modules
Practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Three certificates & badges
Earn a credential for each course to showcase to clients — with no annual fees.
Meet Your Instructor
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get 3 certifications for $149
Buyer Negotiation Expert + Residential 1031 Exchange Specialist + Sales Contract Strategies
Three Complete Programs That Equip You To Negotiate With Confidence, Master Residential 1031 Exchanges, And Build Stronger Relationships With Buyers, Sellers, And Real Estate Investors.