90,000+
Agents trained
16
$59
Two certifications, one bundle
Each is a complete, multi-module certification you can finish at your own pace — and earn a certificate and badge to show for it.
Agent AI Certification
Learn how AI can transform real estate lead generation by attracting and engaging potential buyers and sellers. Discover AI-powered tools for creating compelling content, reaching prospects, scheduling appointments, nurturing leads, and building a smarter system that consistently turns prospects into clients.
What you’ll learn
- Understand the basics of AI and its application in real estate lead generation.
- Identify AI tools and strategies for attracting potential buyers and sellers.
- Learn how to create compelling content using AI to engage leads.
- Develop effective AI-driven outreach methods for appointment scheduling.
- Implement strategies for nurturing leads and converting them into clients.
Certified Luxury Home Agent
Built for agents who want a real shot at the luxury market — where nearly a third of high-net-worth buyers plan to purchase in the next two years. Learn the strategies built specifically for high-end clients, listings, and closings.
What you’ll learn
- Understanding the luxury market — pricing, expectations & high-net-worth buyer behavior
- Client relationships — building trust with high-net-worth buyers & sellers
- Marketing strategies — positioning a luxury listing the way high-end buyers expect
- Offers & negotiations — managing high-stakes offers with confidence
- Closing strategies — bringing luxury deals to a smooth, professional close
What’s included
16 in-depth modules
Practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Two Certificates & badges
Earn a credential for each course to showcase to clients — with no annual fees.
Meet Your Instructor
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get 2 certifications for $59
Agent AI Certification + Certified Luxury Home Agent
Two Complete Programs That Equip You To Harness AI For Lead Generation And Build A Stronger Presence In The Luxury Real Estate Market.