90,000+
Agents trained
30
$79
Three certifications, one bundle
Each is a complete, six-module certification you can finish at your own pace — and earn a certificate and badge to show for it.
Certified Expert Listing Agent
Built for listing agents who want to communicate and present their value with unwavering confidence — earning the trust of sellers before the ink is dry. A direct path to stronger listing presentations and exponential business growth.
What you’ll learn
- Confident communication — speaking with the authority sellers trust
- Listing presentation — building a presentation that wins the appointment
- Objection handling — turning seller pushback into agreement
- Trust building — establishing credibility before the contract is signed
- Business growth — turning strong presentations into more signed listings
Certified Luxury Home Agent
Built for agents who want a real shot at the luxury market — where nearly a third of high-net-worth buyers plan to purchase in the next two years. Learn the strategies built specifically for high-end clients, listings, and closings.
What you’ll learn
- Understanding the luxury market — pricing, expectations & high-net-worth buyer behavior
- Client relationships — building trust with high-net-worth buyers & sellers
- Marketing strategies — positioning a luxury listing the way high-end buyers expect
- Offers & negotiations — managing high-stakes offers with confidence
- Closing strategies — bringing luxury deals to a smooth, professional close
Certified Real Estate Marketer
Built for agents who want to market like a true industry expert — creating content that doesn't just look good, but consistently generates leads. Learn the strategy behind compelling marketing and the consumer psychology that makes it work.
What you’ll learn
- Strategic marketing proficiency — building a marketing approach that actually converts
- Consumer psychology — understanding what drives buyer & seller decision-making
- Content creation — crafting marketing that's compelling, not just pretty
- Social media engagement — content strategies that get seen, shared & remembered
- Lead generation — turning marketing efforts into a consistent flow of leads
New Home Certified Professional
Built for buyer's agents who want to stand out with builders and buyers alike — with the construction knowledge most agents simply don't have. Learn how new-home expertise translates directly into more guided, confidently closed deals.
What you’ll learn
- Builder knowledge — identifying and understanding the builders in your market
- New-home construction process — guiding buyers through a process most agents don't know
- Translating knowledge to sales — turning expertise into dollars, not just talking points
- Buyer guidance — confidently leading buyers through new-home purchases
- Closing new-home deals — standing out in a market built on new inventory
What’s included
30 in-depth modules
Six per course — practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Three certificates & badges
Earn a credential for each course to showcase to clients — with no annual fees.
Meet Your Instructor
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Terry LeClair
Terry has won numerous awards and accolades throughout his career for his outstanding work in the real estate industry. During his time in real estate sales, Terry was consistently one of the top Realtors in the country, selling over 100 homes per year for 15 years consecutively. Terry has also developed real estate marketing and technology strategies that resulted in numerous awards, including the Top Prudential Office in Canada and the National Bell Business Award for Marketing in 2008.
With a wealth of experience in real estate, training, and coaching, Terry LeClair is a highly respected executive and leader in his field. His extensive knowledge and expertise have made him a sought-after speaker and trainer, and his passion for the industry continues to inspire others. Terry’s highest calling is in coaching and mentoring others, and he finds tremendous joy in helping those seeking his counsel realize successful careers.
Terry is a true Canadian at heart; his love of playing hockey and coaching youth hockey has been a highlight of his life. He’s an avid outdoors enthusiast and enjoys hiking, road cycling, and beach football.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get all 4 certifications for $79
Normally $298
CELA, CLHA, CREM, NHCP
Four Complete Programs That Prepare You To List, Market, And Sell Resale Homes, Luxury Properties, And New Construction With Equal Confidence.