16
$149
What you
will master.
Attract and identify genuine, ready-to-act buyers
Master closing appointments with confidence
Present properties with finesse and authority
Navigate the new-construction sales process
Guide buyers through builder contracts and options
Position yourself as the new-home expert
Connect authentically across diverse client cultures
Adapt communication for cross-cultural buyers
Build trust with Americas changing demographics
Support senior buyers through life transitions
Navigate financial and legal senior-specific issues
Deliver compassionate, comprehensive senior service
Understand critical clauses in every contract
Negotiate contract terms with confidence
Reduce client risk through contract mastery
Earn repeat business through buyer-side expertise
What’s included
11 hours of in-depth training
Practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Certificate & badge
Earn a credential for this course to showcase to clients — with no annual fees.
Meet Your Instructor
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get this certification for $149
Master Buyer's Expert
A Complete Program Designed To Help You Master The Art And Science Of Representing Buyers, Giving You The Strategies, Psychology, And Confidence To Guide High-Stakes Decisions And Create Winning Outcomes For Every Buyer You Serve.