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12

Core Competencies

$149

For the complete course
12 Core Competencies

What you
will master.

01

Communicate your value clearly to build seller trust quickly.

02

Deliver a compelling market presentation that proves your expertise.

03

Handle seller objections confidently to secure listing commitments.

04

Use composition and lighting to create standout property images.

05

Transform spaces with practical, high-impact visual techniques.

06

Leverage staging to influence buyer perception and faster offers.

07

Navigate the luxury market with upscale positioning strategies.

08

Execute effective, multi-channel marketing that drives buyer interest.

09

Manage offers and negotiations to maximize seller outcomes.

10

Host luxury open houses that attract qualified, high-end buyers.

11

Convert seller hesitation into commitment with proven strategies.

12

Identify critical residential contract clauses to protect clients.

What’s included

11 hours of in-depth training

Practical, results-driven training you can apply on your next deal.

100% self-paced

Online and on your schedule. Start today, finish whenever it suits you.

Certificate & badge

Earn a credential for this course to showcase to clients — with no annual fees.

Meet Your Instructors

RICH CASTO

With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.

Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.

A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.

 

Tj LeClair

Tj LeClair is an accomplished Architecture and Landscape photographer with over 14 years of professional experience. Originally from a small town in Ontario, Canada, Tj discovered his passion for photography at an early age and has since photographed thousands of properties, ranging from modest homes to multi-million-dollar estates. Over the years, he has worked alongside some of Canada’s leading photographers, refining his skills and developing a distinctive visual style defined by strong composition, detail, and storytelling.

In 2017, Tj relocated to California to specialize in luxury real estate photography. Based just outside Laguna Beach, his work has been featured in prestigious publications including Nobleman Magazine, Orange Coast Magazine, and Christie’s International Real Estate Magazine. With a keen eye for architecture, landscape, and light, Tj creates visually captivating images that showcase each property with a timeless and artistic perspective.

 Connie Briesman

Connie Bressman is an expert in the field of staging properties & believes that the way to create a connection with the prospective buyer is to transform a property into a home. With over 15 years of experience in design, management, and training, Connie has developed a trained eye for detail and a deep understanding of what resonates with different types of buyers.
She has worked as a Stager, Interior Designer, and Senior Home Furnishing Buyer for an International Interior Decorating Company. Connie is highly skilled at building strong relationships with her clients and excels at providing outstanding service and support throughout the entire staging and interior design process. 

Agents are getting results

★★★★★

 

“Loved the information and presentation. I have something solid to work with when negotiating.” 

— Ricardo H.
 

 

★★★★★

 

“Very enriching training to expand my thinking. Really much appreciated, thank you!”

— Selena N.

 

 

★★★★★

 

“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”

— Korey D.
 

 

★★★★★

 

“Got some top-notch points on how and when to discuss critical issues with your potential client!”

— Ashton C.
 

 

Get this certification for $149

Master Listing Expert

A Complete Program Designed To Help You Master The Art And Science Of Real Estate Listings, Giving You The Strategies, Systems, And Confidence To Win Every Presentation, Secure Exclusive Inventory, And Dominate Your Local Market.

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Master Real Listing Expert 5-part · 11 hours · certificate
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