
Certified Real Estate Negotiator
Focusing on different approaches to negotiating, the psychology of buying, and principles.
- Step-by-step system to negotiate the highest price for your seller
- Step-by-step system to negotiate the lowest price for your buyer
- How to educate buyers that “low ball” offers hurt their negotiation
... So Much More!Â
Your Core Instructor

With over 30 years of experience, Rich is a recognized industry leader and has consulted for 38 of the top 50 brokerages, as named by RealTrends.
His notable accomplishments include creating the Certified Real Estate Negotiator (CREN) designation and certifying over 25,000 agents, serving as Executive Vice President and Chief Revenue Officer for three of the largest brokerage firms in the country, and has owned two successful start-up brokerages.

Over 50,000 Agents have taken our courses.
Trusted by agents from:
Coldwell Banker
Berkshire Hathaway
RE/MAX
Realty Executives
Century 21
EXP
Better Homes & Gardens
Compass
The Agency
Corcoran
Sotheby's
Windermere
Edina
Reece & Nichols
John R. Wood
AND SO MANY MORE!

"Loved the info"
“Loved the information and presentation. I have something solid to work with when negotiating."
-Lynn G.

"Very enriching"
“Very enriching training to expand my thinking. Really much appreciated, Thank you!”
- Antonio A.

"Well worth the value"
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes."
-Richard A.

"Top notch points"
“Got some top notch points on how and when to discuss critical issues with your potential client!”
-Edwin C.