One skill decides who wins the deal
In real estate, the gap between losing out and handing over the keys usually comes down to negotiation. This bundle gives you a proven system for both sides — so you’re never the agent who leaves money, listings, or clients on the table.
90,000+
Agents trained
23
$79
Three certifications, one bundle
Each is a complete, six-module certification you can finish at your own pace — and earn a certificate and badge to show for it.
Professional Real Estate Negotiator Certification
Built for agents who want to take their negotiation skills to the next level — mastering exactly what to say to get buyers and sellers to a confident "yes." A complete system for preparing, executing, and closing out tough negotiations.
What you’ll learn
- Pre-negotiation preparation — walking into every conversation ready, not reactive
- Core strategies & tactics — proven approaches for high-stakes back-and-forth
- Communication skills — saying the right thing at the right moment
- Specialized scenarios & deadlocks — handling tough buyers, tough sellers & stuck deals
- Ethics & continuous improvement — negotiating hard while sharpening your skills over time
Seller Negotiation Expert Certification
Built for listing agents who want to win, price, and close more listings — by negotiating not just with buyers, but with their own sellers.
What you’ll learn
- Pricing conversations — CMA, framing, value ranges & anchoring
- Handling objections — commission, timing, “won’t take less,” low offers
- Mid-listing adjustments — introduce price reductions without losing trust
- Final-stage negotiation — offers, repairs, appraisal gaps & closing
- Ethics & professionalism — advocate hard while keeping your integrity
Buyer Negotiation Expert Certification
Built for buyer's agents who want to negotiate stronger offers and win homes in competitive markets — guiding buyers through the toughest moments of the purchase.
What you’ll learn
- Buyer psychology — security, status, attachment & FOMO that drive decisions
- Property analysis & positioning — comparables and trends for winning offers
- Framing strong offers — price, financing, terms & contingencies in any market
- Inspections & contingencies — repairs and appraisal gaps into win-wins
- Closing & long-term satisfaction — close the deal and earn referrals
What’s included
23 in-depth modules
Six per course — practical, results-driven training you can apply on your next deal.
100% self-paced
Online and on your schedule. Start today, finish whenever it suits you.
Three certificates & badges
Earn a credential for each course to showcase to clients — with no annual fees.
Meet Your Instructor
RICH CASTO
With over three decades of industry expertise, Rich stands as a distinguished leader, having provided consultation services to 38 of RealTrends’ top 50 brokerages. His remarkable achievements encompass the creation of the highly-regarded Certified Real Estate Negotiator (CREN) designation, a certification that has empowered over 25,000 agents.
Rich’s career has been a testament to his dedication, serving as Executive Vice President and Chief Revenue Officer for three of the nation’s largest brokerage firms. Additionally, he has successfully launched two brokerages from the ground up. His personal involvement in facilitating over 60 merger/acquisition/joint ventures, resulting in a remarkable $40 billion in newly generated agent volume spanning across three states, further underscores his immense impact on the industry.
A licensed broker with experience in four states, Rich has not only practiced real estate but also shared his wisdom through consultation, coaching, and training, reaching and transforming the careers of over 100,000 agents nationwide.
Agents are getting results
★★★★★
“Loved the information and presentation. I have something solid to work with when negotiating.”
★★★★★
“Very enriching training to expand my thinking. Really much appreciated, thank you!”
★★★★★
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes.”
★★★★★
“Got some top-notch points on how and when to discuss critical issues with your potential client!”
Get all 3 certifications for $79
$79
Professional Real Estate Negotiator Certification + Seller Negotiation Expert Certification + Buyer Negotiation Expert Certification
Click Here To Enroll