Join a community of over 100,000 agents who have benefited from our team's training.
The Certified Multi-Cultural Agent designation distinguishes your professional profile from other real estate agents.
Over one-third of all people in America are minorities and by 2045 they will be the majority. These could be your clients if you know how to work with Hispanics, Asians, African Americans, Middle Easterners, and others. Unfortunately, most untrained agents will unintentionally insult a multicultural client at least three times in the first thirty seconds. Discover how cultural beliefs can impact a real estate transaction, the most effective technique to market to international clients, how to detect buying signs in people who show no body language, and much more. Attend this program and learn how to build trusting relationships with clients from ANY culture.
Become a Certified Multi-Cultural Agent Today!
GETÂ CERTIFIED IN LESS THAN 2 HOURS!
Certified Multi-Cultural Agent
In this designation you will learn:Â
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The shifting demographics in America, with minorities expected to become the majority by 2045.
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Emphasis on working effectively with Hispanics, Asians, African Americans, Middle Easterners, and other diverse clients.
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This designation highlights the common pitfalls, noting that untrained agents often inadvertently insult multicultural clients.
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You will learn about cultural beliefs' impact on real estate transactions, effective marketing techniques for international clients, and detecting buying signs in clients who exhibit no body language.
MEET YOUR INSTRUCTOR
Dr. Michael Soon Lee, CRS, GRI
Real estate broker for over thirty years. He is
a nationally recognized speaker and multicultural consultant who appears regularly on national
television. Dr. Lee is the author of nine books including “Cross-Cultural Selling for Dummies”
and “Black Belt Negotiating”. He has presented this program to real estate agents and new
home salespeople around the world including at 14 National Association of Realtors®
conventions.
I used to be afraid of clients from outside my own culture and now I look forward to them.
- Christine L. Los Angeles, CA
This course immediately helped me to increase my closing rate with multicultural clients.
- Robert C. Montgomery, AL
In the past, I turned international clients away and now they’re my biggest base of business.
- Avery B. Atlanta, GA
